IF&IT

sustainability, design and events

Sustainable us

Apparently we're poor. We've been wanton and wasteful, and now we must suffer, inevitably some more than others. And oh good grief, the Tories are back. How on earth did that happen?

Of course, there has been too much waste and consumerism. We need to slow down, value what we have, enjoy the simple things.

This recession rhetoric will grind us down. Now is the best time to invest in people and culture, to create an environment for growth. Yet it isn't going to happen ... or is it?

I sense that those of us working in green industries have never been so busy or creative.

Instead of wallowing in austerity gloom, ideas are blossoming. There's some investment in people, new opportunities are being created.

Without doubt, more of us have to change our everyday behaviour, but we have to want to learn. Frugality enforced by government can never be the answer.